Amazon continues to refine its seller ecosystem in India, and 2025 has brought a fresh set of policy changes, feature rollouts, and program updates that every seller needs to track. From fee restructuring to new advertising formats, these changes directly affect profitability and how sellers should plan their operations for the rest of the year.
Fee Structure Changes
Amazon revised its referral fee slabs for several categories in 2025, with adjustments aimed at simplifying the fee calculation for high-volume categories like apparel and electronics accessories. Closing fees for low-priced items were also restructured, which benefits sellers in the budget segment who previously saw fees eat into thin margins.
What Sellers Should Check
It is worth reviewing your category’s updated fee card directly in Seller Central, since some subcategories saw fee reductions while others saw modest increases tied to fulfillment cost changes.
FBA Updates
Fulfilment by Amazon added more regional fulfillment centers across tier-2 cities in India, reducing delivery times for sellers who previously relied on centers concentrated near metro hubs. Storage fee calculations were also updated to reward sellers with faster inventory turnover, meaning slow-moving stock now carries a higher holding cost than before.
Sponsored Products Ads Enhancements
Sponsored Products campaigns now include AI-suggested bid adjustments based on real-time competition data, helping sellers avoid overspending during low-conversion periods. A new placement report breakdown shows performance separately for search results top-of-page, rest-of-search, and product detail pages, giving sellers more granular optimization data than before.
Brand Registry Improvements
Brand Registry now offers faster trademark verification for Indian sellers using registered GST and trademark documentation, cutting approval time significantly. Enrolled brands also gained access to enhanced A+ content templates with comparison charts, which have been shown to improve conversion rates on detail pages.
Global Selling Expansion
Amazon Global Selling added streamlined onboarding for Indian sellers wanting to list on Amazon US, UK, and Middle East marketplaces, including simplified tax documentation support and consolidated shipment options through Amazon’s international logistics network. This makes cross-border expansion more accessible to smaller sellers who previously found the paperwork intimidating.
Updated Listing Requirements
Product listing quality requirements tightened in 2025, with mandatory minimum image resolution standards and stricter enforcement of accurate size charts for apparel categories. Listings failing to meet these standards risk suppressed visibility in search results, so sellers should audit older listings that may not meet current image and content standards.
Easy Ship Enhancements
Easy Ship, Amazon’s self-fulfillment option, introduced improved pickup slot scheduling and better tracking visibility for sellers who fulfill orders themselves rather than using FBA. This has made self-ship a more viable option for sellers dealing with oversized or fragile items that are costly to store in FBA warehouses.
Returns Policy Adjustments
Return windows for select categories were adjusted, and Amazon introduced stricter verification steps for high-value electronics returns to reduce fraudulent claims. Sellers in electronics and appliances should review updated return workflows, as some now require additional proof-of-defect documentation before a refund is processed.
Performance Metrics Changes
Seller performance dashboards now weight late shipment rate and valid tracking rate more heavily in overall account health scoring. Sellers who have historically relied on good ODR alone should pay closer attention to shipping timeliness metrics, since account-level enforcement now considers a broader set of indicators.
Amazon Launchpad Program
The Launchpad program, aimed at startups and new brands, expanded its curation criteria and now offers dedicated marketing support and discovery placement for eligible innovative products. This remains one of the better routes for new brands looking for visibility without a large advertising budget from day one.
Staying Ahead as an Indian Seller
With so many simultaneous changes, sellers benefit from setting a monthly reminder to review Seller Central’s news section rather than relying on word of mouth. Many sellers are also turning to AI-powered research and content tools to keep listings compliant and competitive without spending hours manually rewriting product content after every policy update.
Adapting quickly to these updates, particularly around listing quality and FBA storage efficiency, will likely separate sellers who grow steadily in 2025 from those who lose visibility to stricter enforcement.