Amazon India has introduced a wide range of policy and feature changes in 2025 that directly affect how sellers price, fulfill, and advertise their products. Staying current with these updates is essential for maintaining account health and profitability. Here is a complete breakdown of what has changed.
Fee Structure Changes
Amazon revised referral fee slabs across several categories in 2025, with reduced fees for high-volume sellers in electronics and fashion, while introducing tiered closing fees based on order value. Sellers should recalculate margins across their catalog rather than assuming previous fee structures still apply.
FBA Updates
Fulfilment by Amazon now offers faster regional placement options, reducing storage costs for sellers who distribute inventory across multiple fulfillment centers closer to customer clusters. New low-inventory-level fees have also been introduced to encourage consistent stock replenishment.
Sponsored Products Ads
The advertising dashboard has been redesigned with AI-driven bid suggestions and expanded placement options, including video creatives within search results. Sellers running Sponsored Products campaigns now get more granular reporting on which keywords drive actual conversions versus clicks.
Brand Registry
Brand Registry enrollment has been streamlined, with faster trademark verification and expanded access to A+ Content templates. Enrolled brands also gain access to improved counterfeit reporting tools, which has been a long-standing request from established sellers.
Global Selling
Amazon’s Global Selling program now includes simplified tax documentation and localized packaging support for Indian sellers exporting to the US, UK, and Middle East marketplaces, lowering the barrier to entry for cross-border expansion.
Listing Requirements
New listing quality standards require more detailed backend keywords, updated image resolution minimums, and mandatory safety certifications for select categories such as electronics and children’s products. Non-compliant listings risk suppression, so sellers should audit older listings against the new checklist.
Easy Ship Updates
Easy Ship now offers extended pickup slots and improved tracking visibility for both sellers and customers, reducing delivery disputes and improving on-time delivery rates for sellers who don’t use full FBA.
Returns Policy Changes
Return windows remain category-specific, but Amazon has tightened requirements around return reason reporting, giving sellers better data to identify quality issues versus buyer’s remorse returns. This is useful for sellers trying to reduce return rates through better listing accuracy.
Performance Metrics
Account health scoring now incorporates delivery speed consistency alongside the traditional order defect rate and cancellation rate. Sellers should monitor the updated Account Health dashboard regularly, since threshold breaches now trigger warnings earlier than before.
Launchpad Program
The Launchpad program, aimed at startups and innovative brands, has expanded eligibility criteria and now includes marketing support packages alongside its traditional discovery placement for new product launches.
Strategic Takeaways for Sellers
Sellers managing multiple marketplaces should compare these Amazon changes against updates on other platforms, such as those covered in our Meesho seller updates guide and our Flipkart seller updates guide, to build a consistent cross-platform pricing and fulfillment strategy.
Applying strong product SEO practices, similar to those described in our e-commerce SEO guide, also helps listings perform better within Amazon’s own search algorithm, since many ranking principles overlap.
Conclusion
Amazon’s 2025 updates reward sellers who stay proactive about compliance, advertising efficiency, and fulfillment strategy. Reviewing account health metrics weekly, auditing listings against new requirements, and testing the redesigned advertising tools will help Indian sellers maintain visibility and profitability as these changes roll out fully across categories.