A Year of Meaningful Change for Amazon India Sellers
Amazon has introduced a wide set of policy and platform changes through 2025 that directly affect how Indian sellers price products, fulfill orders, and advertise. Staying on top of these changes isn’t just about compliance, it’s about protecting margins and visibility in an increasingly competitive marketplace.
Fee Structure Changes
Referral fees have been adjusted across several categories, with some high-volume categories seeing modest reductions to encourage more competitive pricing, while fees in a few niche categories have increased slightly to reflect higher fulfillment costs.
FBA Updates
Fulfilment by Amazon has introduced revised storage fee tiers based on inventory turnover speed, rewarding sellers who move stock quickly and penalizing long-term storage of slow-selling items more heavily than before.
Sponsored Products Ads
The advertising platform now offers more granular targeting options, including negative keyword suggestions generated automatically from search term reports, helping sellers cut wasted ad spend more efficiently.
Brand Registry
Brand Registry has expanded its counterfeit protection tools and now offers faster takedown processing for verified brand owners, along with improved analytics on brand-specific search performance.
Global Selling
Indian sellers looking to export now have simplified onboarding for Amazon’s Global Selling program, with clearer documentation requirements and dedicated support for GST and customs compliance.
Listing Requirements
New listing quality standards require more detailed product specifications and higher resolution images for several categories, with non-compliant listings facing reduced search visibility until updated.
Easy Ship and Logistics
Easy Ship has expanded pickup slots in more tier-2 and tier-3 cities, reducing dispatch delays for sellers outside major metro hubs.
Returns Policy
Updated returns policies now include clearer seller-side dispute options for cases of buyer misuse, giving sellers a fairer path to contest illegitimate return claims.
Performance Metrics
Account health monitoring now weighs delivery speed and order defect rate more heavily, making it important for sellers to track these metrics closely rather than focusing solely on cancellation rate.
Launchpad Program
The Launchpad program for new and innovative brands has expanded its curated storefront placements, giving smaller emerging brands more visibility than standard organic listings would typically provide.
What Sellers Should Do Next
Review your current listings against the new quality standards, audit your FBA storage duration to avoid new fee tiers, and revisit your Sponsored Products campaigns to take advantage of improved targeting tools. Sellers running stores across multiple platforms may also find it useful to compare these changes with our guides to Meesho seller updates and Flipkart seller updates for 2025.
Final Thoughts
None of these changes are dramatic in isolation, but together they reward sellers who actively manage fulfillment speed, listing quality, and advertising efficiency rather than treating the marketplace as a set-and-forget channel.